Fendi opted to call its famous bag "baguette" after someone at
the launch commented that it should be carried "like French
bread", called a baguette.
Fendi’s Baguette has been so popular that LVMH, the new owner
of Phillips International Auctioneers and Prada recently
joined forces to by a 51% stake in Fendi
The Baguette was the inspiration of Silvia Venturini who ran
away to South America when she was 17 shocking the 74-year old
Rome based fashion house
The baguette was launched in the Autumn of 1997 and even Fendi
admits it has no idea why the handbag has been so popular
Fendi’s baguette range started with Silvia ordering 12 to be
produced with a £3,100 price tag
Fendi keeps redesigning the baguette and the range includes
some geometric patterened needlepoint baguettes in sherbet
colours with lizard clasps and sequinned baguettes
One Fendi baguette takes 12 days to make as it is handwoven
silk which is woven at 5cm of fabric a day and there are only
three artists who are skilled enough to work the design
Silvia is now in charge of Fendissime, a new collection for
the younger set – so successful has the range been that in
1992 Karl Lagerfeld Fendi’s ready-to-wear designer since 1965
suggested Silvia take over Fendi’s accessories
Silvia has designed the famous Fendi Baguette buckle based on
the double FF logo that is Fendi’s trademark Fendi’s
reputation for luxury items was built on its high class
luxurious furs
Fashionista
Just call me...fashionista! Can't help but love what is on the
horizon for fall '99. The American film industry deserves the
Oscar for highlighting designer fashion to this degree. Can't
help but think of Rene Russo as the cashmere draped Catherine
Banning in the movie, "The Thomas Crown Affair." Of course,
she was wrapped up in a lot less for evening wear, but the
wardrobe department outdid itself in clipping terrific styles
by Michael Kors for Celine. This is the ultimate all-American
look, hands down.
A no-frills, clean design is how fall shapes up. The pieces
fall into place, the sportswear is spare, just a tad feminine
to smooth out the edges. These are the clothes we live in and
can count on, especially when the fabrics are the most ultra
quality to date.
Once a modest
fur and leather goods store begun by married couple Eduardo
and Adele Fendi in Rome in 1925, Fendi has evolved into a line
synonymous with luxury. Now headed up by Karl Lagerfeld, who
had his first stint with the label in 1966, Fendi has expanded
to include accessories in addition to its ready-to-wear and
apparel collections. Most notably, the house caused a stir in
the fashion world in 1997 when it released the now-famous
baguette handbag (so named because it's worn tucked under the
arm like a loaf of French bread). Fendi's latest collections
combine ultra modern haute couture with a hint of edgy,
futuristic drama, and —as always—plenty of fur.
This Bal Harbour
location is the only complete Fendi shop in the entire
southeast. And if that doesn't impress you, then you'll have
to check out Fendi's latest collection of handbags, luggage,
small leather goods, ready-to-wear and the extraordinary Fendi
Fur collection. Guaranteed you won't be impressed by any big
clearance racks in this boutique, but the lush furs and rich
leather goods are sure to do the trick. The fragrances are
exquisite as well. Quality and style are the name of the game
behind these doors. |
