Franco Franchi may be a newcomer
to the world of handbag design and manufacturing, but he comes
from a deep background in retailing. As former head of the
European operation for Associated Merchandising Corporation,
he built up a network of materials suppliers and manufacturing
contacts throughout the world. So, when he decided to start
his own company to design, manufacturer and sell handbags, he
knew exactly who he wanted to work with and where to go.
work for the Franchi lines come from his home office in
Florence, Italy. The designs are then translated into handbags
in the Far East from a variety of high quality materials -
Italian leather, fabric from the Orient and Filipino straws.
Using a sometimes surprising combination of materials, Franchi
handbags are distinctively fresh and never boring.
design philosophy, according to Franco, is deceptively simple.
He keeps his finger on the pulse of ready-to-wear design
trends. He is always searching for new interpretation and
details. And, he believes that the Franchi line should be new
each season, ready to enhance whatever look is "in" and
perfect for the woman with a young attitude and a variety of