The Furla family legacy began 77 years ago when Aldo
Furlanetto started his business as a trader in accessories. In
the 70’s Aldo’s children, Giovanna, Carlo and Paolo took over
the business and decided to develop the Furla brand
internationally. They created the Furla collection of luxury
accessories including handbags, small leather goods, jewelry,
belts, watches, scarves, hats, gloves, sunglasses and most
recently footwear. Based on elegance and femininity, and
techno-artisanal details, the Furla handcrafted Italian brand
is known for its affordable luxury.
Within the next 10 years, Furla opened several stores
worldwide and created a network of profitable franchises.
Furla was one of the first luxury brands to create a
franchising network, and to utilize a store concept that
became a “case study” for many companies for its innovative
merchandising and visual format.
In order to accelerate growth, in the 1980’s, Furla
established subsidiaries in 9 countries (USA, France, Spain,
UK, Japan, Hong Kong, China, Germany, Australia) and
established Furla’s presence in 64 countries worldwide.
collection is the result of research and interpretation,which
takes account of the past and observes the present, with the
future in mind. Because the true virtue of elegance lies not
in its power to amaze, but to interpret what is new and
translate it into a style.
Furla was founded in 1927. Villa Bellaria, close to the centre
of Bologna, houses the company headquarters. Built in the late
18th Century, this classical building has been returned to its
former splendour thanks to restoration work which has
maintained its architectural characteristics.
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