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About
Longchamp |
Based in Paris, Longchamp was founded in 1948 by Jean
Cassegrain. Originally founded as a smoking-pipe covering
manufacturer, Longchamp soon expanded to include more
accessories for smokers. In 1957, Longchamp moved into a
factory, uniting craftspeople and workers under one roof.
Through the 60s and 70s Longchamp extended the line to include
accessories such as lambskin goods, leather travel bags, as
well as canvas and nylon travel bags. At the beginning of the
1980s, Longchamp expanded again with the first Longchamp
retail boutiques in Hong Kong, Japan, Germany and Belgium.
As the Longchamp name spread and grew a reputation for quality
and innovation, Jean Cassegrain's son Philippe took the family
business's helm and helped Longchamp to establish its first
Parisian store. In competition with Hermes, Chanel and other
more established design houses, Longchamp remained solely
accessories-based and made its mark in the accessories
division.
By 1990, Longchamp had grown yet again to include gloves and
belts as well as silk scarves and men's ties and cravats. In
1993, Longchamp launched its Le Pliage line, a foldable,
convertible and more affordable handbag line manufactured with
nylon and leather. In 1999, Longchamp marked its territory on
the international luxury scene by opening premier luxury
boutiques in the fashion districts of Paris, Tokyo and New
York.
Longchamp Le Pliage - Pliage means "fold or bend" in French
and boy, does this bag bend and fold! It is incredibly
difficult to explain this convertible bag, which is
Longchamp's premiere line. The folded-up version is smaller
and because of an incredibly innovative design and an
unbelievably brilliant idea, it is impossible to tell where
the folding or affixing occurs. The Longchamp Pliage
collection has tons of bright colors to choose from and can be
a big tote or a small handbag. The handbags themselves, folded
or unfolded, are great shapes, easy to wear and are definitely
chic. Really, it's two bags in one and two bags for the price
of one.
Longchamp Galatee Handbag - More modern and sophisticated than
the Le Pliage line, Longchamp does something a little
different than the rest with the Galatee handbag. In shining
red split-cowhide leather, this bag is sleek and eye-catching.
It is branded with six large silver Longchamp embossed studs
on each side. The dual handles are riveted by two more silver
Longchamp embossed studs. The simple yet modern look of the
Galatee from Longchamp makes it easy to carry for day or
night. |
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Longchamp in the News |
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