One of the globe's largest luxury fashion companies, Louis
Vuitton puts its logo on everything it does. For good reason.
On a purely graphic level, the overlaid letters -- angular,
elegant, easy to read -- suggest a tradition of Old World
craftsmanship. The logo, created in 1896 by Georges Vuitton,
son of Louis, was designed to pay homage to the company's
founder and simultaneously prevent copies of its trunks and
cases, already the choice of the international smart set. A
brilliant marketing ploy, monogrammed canvas worked less well
as a patent protection device: The distinctive pattern
actually made it easier for counterfeiters to produce fakes
that looked like the real thing, at least from a distance.
Today Vuitton bags are among fashion's most knocked-off
Louis Vuitton burns all their left over
Louis Vuitton handbags and accessories. So you will not find
new authentic Louis Vuitton products at discount online or
anywhere. They only place to find discount Louis Vuitton is at
an Consignment/Resale store. If you're lucky you will come
across a slightly used Louis Vuitton at a great bargain. But
any online store selling brand new is not an authorized dealer
Be aware of shopping online for authentic Louis Vuitton
Louis Vuitton Handbags exclusively at eLuxury.com
The name of Louis Vuitton has been synonymous with the
manufacture of high quality luggage, travel and leather items
since 1854. Louis Vuitton is a subsidiary of LVMH, the first
global group to specialize in prestigious luxury products.
Since 1998, Louis Vuitton has diversified into ready-to-wear
fashion and shoes with resounding success. From the humble
origins as a trunkmaker, Louis Vuitton has always been a
trendsetter, progressively developing a range of luxury
products consistent with the brand's values. In 1998 when Marc
Jacobs joined the firm as Artistic Director, this creativity
entered an exciting new realm. In 1987 Louis Vuitton handbags
became a subsidiary of LVMH, the world's leading luxury goods
group. Louis Vitton has taken full advantage of the many
synergistic relationships generated within the group, all the
while retaining their identity and remaining faithful to their
distinctive difference. Visit eLuxury.com today - it's the
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Louis Vuitton (August 4, 1821-February 27, 1892) was a
luggage-maker and luggage-designer in Paris in the mid-late
1800's. More than a century later, Vuitton's handbags and
luggage are now a status symbol around the world and are often
looked to in the world of fashion. The Louis Vuitton "LV"
Monogram design can be considered the very first "designer
label" on a product (first in the contemporary sense), as it
was created in 1896 with the intent of preventing
Vuitton was born in Cons-le-Sannier, France. He moved from his
hometown of Anchay, Jura, France in 1835 at the age of
fourteen. Two years later, he arrived in Paris and started
working as an apprentice for trunk-maker and
packing-case-maker Monsieur Marechal.
The Louis Vuitton Company
Early Days (1854-1892)
When Vuitton opened his first store in Paris in 1854, he began
by selling flat-topped trunks that were lightweight and
airtight, and were bought by France's Empress Eugénie in its
first year of sale. His first piece was the grey Trianon
canvas flat trunk. Vuitton was the first trunk-maker to create
a flat-topped trunk or an airtight trunk. (All trunks before
this had rounded tops for water to run off, and thus could not
be stacked.) Surprisingly, the Monogram Canvas design was not
created until after Louis Vuitton's death; it was created by
his son, Georges.
1854 - Vuitton opened his first store in Paris on Rue Nueve
des Capucines, founding Louis Vuitton Malletier ("Louis
1860 - Vuitton opened a larger factory in Asnières-sur-Seine
to accommodate increased demand.
1867 - Vuitton entered the Universal Exhibition at the World's
Fair in Paris, winning the bronze medal.
1872 - Creation of the red and beige striped canvas
1876 - Creation of the wardrobe trunk, which contained a rail
and small drawers for storing clothing.
1880 - Georges gets married and (on the same day) is given
control of the business.
1883 - Georges' son Gaston-Louis is born.
1885 - The first Louis Vuitton store in London opens.
1888 - The Damier Canvas pattern is created by Louis Vuitton
in collaboration with Georges, and bears a logo that reads
"marquee L. Vuitton déposée" (which literally means "mark L.
Vuitton deposited" or roughly "L. Vuitton trademark").
1889 - Vuitton wins the gold medal at the World's Fair in
1892 - Vuitton dies; the Vuitton company begins selling
Golden Age of Louis Vuitton (1893-1936)
After Vuitton's death, Georges made Louis Vuitton a worldwide
1893 - Georges displays Vuitton products at the World's Fair
1894 - Georges publishes his book "Le Voyage".
1896 - Georges designs the 'Monogram Canvas' (shown to the
right). It came to be called 'Monogram Canvas;' its graphic
symbols were based on the trend for Japanese/Oriental designs
in the late Victorian Period. This can be considered the first
"designer logo", since Georges was driven to create this
pattern to prevent further copying of Vuitton patterns
(counterfeiting had already begun by this point). Georges then
sailed to the United States, in which he toured various cities
such as New York, Philadelphia, and Chicago. He sold Vuitton
products during the visit.
1899 - Georges exhibited Vuitton products at the maiden Paris
1900 - Georges Vuitton was given the honor to set up the
"Travel Items and Leather Goods" section of the 1900 Paris
World Fair. 1901 - the Louis Vuitton Company introduced the
'Steamer Bag', a small handbag to be kept inside Vuitton
luggage trunks. 1904 - Georges chaired the jury for the St.
Louis World Fair. In the same year, the Louis Vuitton company
introduced a new line of trunks that have special compartments
for items such as perfumes, clothing, and other goods.
1906 - Georges' son Gaston-Louis married Renee Versille and
Louis Vuitton introduces trunks for automobiles.
1914 - The Louis Vuitton Building opens in Champs-Elysees. The
building was the largest travel-goods store in the world at
that time. Store locations open in New York, Bombay,
Washington, London, Alexandria and Buenos Aires as World War I
1924 - Only eight years after the end of World War I, the 'Keepall'
is invented. This bag foreran the duffel bag in a travel bag
for light travel to keep necessities in.
1929 - The seventy-fifth anniversary of Louis Vuitton, a
toiletry case is introduced specifically for opera singer
Marthe Chenal. It could fit bottles, brushes, mirrors, powder
boxes and more toiletries.
1931 - Louis Vuitton introduced exotic bags such as a handbag
of crocodile skin, as well as elephant hide handbags for the
1932 - Louis Vuitton introduced the Nóe bag. This bag was made
for champagne vinter to transport bottles.
1933 - The Louis Vuitton Speedy bag was introduced.
1936 - The golden age of Louis Vuitton ends as Georges Vuitton
passes away. Estimates attribute Georges Vuitton with over 700
new Vuitton designs. Gaston-Louis Vuitton assumes control of
the company. The secretary trunk is introduced for Leopold
Stokowski, a conductor.
Corporate Age of Louis Vuitton (1937 - Present Day)
Louis Vuitton store in Omotesando, TokyoA recent book by
Stephanie Bonvincini, Louis Vuitton, A French Saga, has made
allegations about Louis Vuitton's links with the Vichy regime
and the subsequent Nazi occupation of France in the second
1946 - Louis Vuitton decides to go toward other industries
instead of laying off workers in the post-war situation.
1951 - Louis Vuitton supplies all the travel items for
President Auriol of France's tour of America after World War
1959 - New innovations in the treatment of canvas allow more
bags to be made, and Louis Vuitton releases a set of Monogram
1959 to 1965 - 25 new models of travel items were introduced
each year; a total of 175 new travel items introduced.
1968 - A Louis Vuitton sales office opens in Tokyo, Japan.
1969 - Gaston-Louis Vuitton dies.
1977 - The Louis Vuitton SA holding company was created.
1978 - Louis Vuitton stores open in Tokyo and Osaka, Japan.
1983 - Louis Vuitton teams up with the America's Cup sailing
race to form the Louis Vuitton Cup for Sailing. The Louis
Vuitton Cup is an elimination round in which the winner sails
against the America's Cup winner from the previous year for
the America's Cup.
1984 - The first store in South Korea opens in Seoul.
1985 - The Epi Leather line is introduced.
1987 - Louis Vuitton and Moet-Hennessey merge to form LVMH
Moet Hennessey Louis Vuitton. The group continues to own the
Louis Vuitton company and brand.
1988 - The Louis Vuitton Classic Annual Automobile Race is
launched in Paris, France.
1992 - A Louis Vuitton store opens in Beijing, China.
1993 - LVMH launches the Taiga line, a luggage and briefcase
black leather line for men.
1996 - The centennial of the Monogram Canvas occurs and LVMH
spotlights various designers.
1997 - LVMH launches a line of pens.
1998 - LVMH adds Marc Jacobs, who designs the Monogram Vernis
line, and LVMH launches a line of travel guides to major
cities around the world.
2001 - LVMH creates the Graffiti line and a Louis Vuitton
charm bracelet is released.
2002 - LVMH releases a Louis Vuitton line of watches.
2003 - Takashi Murakami & Marc Jacobs launch the Cherry
Blossom Limited Edition, Multicolore and Eye Love lines.
2004 - Louis Vuitton opens stores in New Delhi, India and
2005 - Artist Vanessa Beecroft creates performance for new
store in Paris.
2006 - Opens stores in Ft. Wayne, Indiana.