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About the Designers


Maxx New York

Distinguished by a unique interpretation of color, a contemporary design sense, an appreciation of trends, and a respect for the needs and preferences of today's women, Maxx New York is the answer for women seeking something fresh and creative in a handbag suitable for both corporate and casual wear. The product of an unlikely partnership (business and personal) between a native New Yorker with a background in fashion and art, and an enterprising Moroccan with a taste for Entrepreneurship, Maxx handbags are functional, fashionable and available in colors that complement the current season's ready-to-wear collections, shoes and other accessories.

The Maxx team of designers works together to bring the most innovative styles to life in high quality materials including polished and soft leathers and Italian microfiber characterized by its dense weave, super soft hand and great strength. Each bag is designed to be worn close to the body and offer the wearer functional ease and convenience with inside and outside zipper pockets. Additionally, all fabrics bags are treated to provide stain and water resistance.

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Miu Miu

The fashion business runs deep in Miuccia Prada's veins, but the former mime performer and political science PhD seemed an unlikely successor to her family's luxury leather goods company started by her grandfather in 1913. Nonetheless, the reluctant Miuccia assumed control of the Milan-based family business in 1978 and turned Prada into one of the most exciting names in fashion. Her sleek, black nylon handbags created a flurry among fashionistas in 1985 and paved the way for her highly acclaimed ready-to-wear collection introduced four years later. Prada's precise, clean lines were embraced by the fashion elite as well as celebrities such as Uma Thurman, who turned heads at the 1995 Academy Awards in a dreamy lavender Prada ensemble. With a less expensive sister line, Miu Miu as well as boutiques around the world, this mime gone mogul has an estimated fortune of $1.4 billion and was recently named by the Wall Street Journal as one of the 30 Most Powerful Women in Europe.

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Nine West

In less than thirty year, Nine West has evolved to become a world-renowned fashion leader. Established in 1978, the Nine West brand took its name from its founding address at 9 West 57th Street in New York City. Today, Nine West in beloved by women's around the world, offering not just footwear, but handbags, sportswear, dresses, eyewear, sunglasses, leg wear, outerwear, jewelry, belts, hats and cold weather accessories. nine West recently introduced suits, luggage, scarves and wraps and kids footwear. Nine West is a trusted fashion advisor in every category.

Nine West offers a quick edit of runways - pinpointing the "must-have" looks through the Hot 9. Consumers have come to rely on the Hot 9 for the latest trends and hottest looks of the season. Sold in 60 countries, Nine West is recognized as a total lifestyle brand offering runway interpreted into real life fashions.

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Prada

Prada is an Italian Fashion House established in Milan, Italy in 1913 by Mario Prada and his brother. The company became a purveyor of quality leather goods. In 1978, Mario's granddaughter Miuccia Prada, took over the helm of the company. With her distinctive style in clothing, footwear and accessories, Miuccia Prada developed an innovative line of both clothing and accessories. The use of microfiber in leather goods and clothing can be attributed to her.

Since the mid-1990s, there have been few status symbols as potent as the Prada-embossed silver triangle. The power of the Prada badge is such that it transforms even an ordinary black nylon knapsack into a must-have accessory. But it has not always been that way. Before the arrival of Miuccia Prada, and, especially before Uma Thurman sauntered down the red-carpeted Academy Awards in that spectacular lavender chiffon dress, Prada was just a family-run leather goods business stuck in the fashion backwaters of Milan. The combination of smart management, clever designs, and media might turned Prada into, well, beach-front property sitting atop a gold mine.

Miuccia Prada's grandfather opened a boutique selling high quality leather goods and accessories in 1913 in Milan. Business was consistent but by the '70s, high-powered competitors like Gucci and Hermès had forced Prada into near-bankruptcy. In 1978, Miuccia Prada and her husband, Patrizio Bertelli, reluctantly took control of the floundering business. Patrizio took charge of management while Miuccia, who had eschewed the family business to take a Ph.D. degree in political science, designed collections. Now, over two decades later, they head a eight-hundred-million-dollar business.
Prada did not venture into ready-to-wear until 1989. Miuccia Prada's first collection was a seemingly impossible contradiction: a minimalist reincarnation of the 1970s. We recognized the bell-bottoms and the peasant blouses, but they were stripped of hippy frou-frou and rendered in neutral shades.
Since then, Miuccia Prada has guided the company's ready-to-wear line into inventive territory. There was the Mondrian-inspired collection of white dresses decorated with thin red strips ending in dots like long, skinny exclamation marks. Critics praised her spring-summer '98 show for its embroidered latex, horizontal beading and flowers. Wavy, uncertain hems gave the collection a homespun feel while computer-generated prints kept it future-savvy.

Prada has also made a name for itself in fabric innovation. Miuccia Prada has experimented with translucent latexes and papery polyamides, mixed plastics and satins, and incorporated strips of film and mirror fragments into her clothing.
The success of the flagship Prada line led the company to start the youth-targeted 'Miu Miu' line in 1992. There are other offshoots like 'Granello' and 'Prada Sport', and a lingerie line that was added in 1997, but Prada has developed surprisingly few licenses. We have as yet to see the Prada perfumed candles or what is certain to be cutting-edge Prada spectacles.

Prada
Prada, SpA is an Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.

The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into haute couture.

Miuccia first gained her reputation for creative use of materials and simple, modern lines with her 1985 line of sleek black handbags made from parachute nylon. These novel, high-priced bags quickly became widely sought-after, and spawned a global industry of counterfeit Prada goods.

Prada's first prêt-à-porter, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989. The collection's plain, modern lines were a stark contrast to other labels' flamboyant, sexual designs, and fueled a sharp rise in Prada's popularity.

In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport collection.

Prada rose to fashion primacy in the early 1990s on a look epitomized by thick, square glasses and garish colors known as "Prada Ugly." Prada takes a decidedly -- and consciously -- intellectual approach to fashion. The look of the early 2000's has been described as that of a "chic neo-fascist army" by the New York Times. Other critics have described Prada's look by comparing it to Gucci's: While the Gucci girl is swigging shots of tequila in the back of a nightclub wearing a miniskirt and halter top, the Prada girl is reading Proust in a café.

Prada won a Council of Fashion Designers of America International Award for accessories in 1993.

Although Prada remains the pinnacle of contemporary fashion following Tom Ford's retirement -- in 2004 Vogue Editor-in-Chief Anna Wintour is said to have told Miuccia Prada that she was "the only reason anyone comes to Milan" for runway shows -- it continues to derive the overwhelming bulk of its revenues from its original leather goods business, the sale of shoes and handbags.

Following lead in other companies in a popular trend of large labels to absorb as many other fashion houses as possible, Prada took on large debts to take on the financially floundering Rome-based house of Fendi in the early 1990s. Prada shared shares in Fendi with the Louis Vuitton Moet Hennesy (LVMH) company. Prada was unable to turn around/support the money-losing Fendi label, and sold its Fendi shares to LVMH. Prada is still to recover from this debt. The only brand to avoid the pitfalls of forming a large luxury label company is that of Giorgio Armani.

Other labels within the Prada Group corporate umbrella include Helmut Lang and Jil Sander.

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Prima Classe

Veteran traveler, devoted student of art, architecture and design, Alviero Martini moved through many creative arenas before he became the Designer of Prima Classe. Theater, scenic arts, graphics, illustration and fashion design all played important parts in his development of a designer of fine, travel-inspired handbags, personal accessories and luggage in the unique and attractive collections of Prima Classe.

His inspiration for the collections featured on Ashford.com began in a Moscow bookshop when he found an old faded map, which he later applied to a suitcase, and thus generated the theme for a signature line of travel bags and accessories including backpacks, duffels, handbags, valises and brief cases. Capturing the spirit of adventure, the Prima Classe line appeals directly to the heart of modern and intrepid travelers who cherish their memories of their explorations.

Each piece is individually handcrafted from coated cotton canvas and printed in nine colors on a golden beige background with a silkscreen process. In addition, each piece is trimmed in high quality Vachetta leather with top quality, custom designed brass hardware.

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Roxy

Back in the Stone Age when some unknown carved a board, specifically to ride a wave, the foundation for contemporary boardsports was established. The activity came to Hawaii 1500 years ago with the arrival of the first Polynesians. In the post European contact period, authors Jack London and Mark Twain were early enthusiasts. 

Acceptance of surfing was greatly expanded through the exploits of Hawaiian waterman Duke Kahanamoku. Duke, the swimming sensation of the 1912 Olympic games, toured the world enthusiastically promoting his native culture. In the process Duke introduced surfing to Australia, the eastern US coast, as well as many of Hollywood's top personalities. 

By the 1920’s there were approximately three hundred dedicated wave riders in the world. World War II curtailed the growth of the emerging surf scene. Soon after the war, newly developed materials such as Styrofoam, polyester resin and fiberglass cloth found their way into surfboard construction. Enterprising veterans such as Dale Velzy and Malibu’s Joe Quigg began to craft boards that were radical departures from the old pre-war planks. These easy to ride boards opened up the once exclusive sport to legions of enthusiasts. 

Hollywood discovered the one-time sport of Hawaiian Kings and a full-blown fad exploded. Gidget, the 1959 motion picture, prompted commercialism. Surf mania ran rampant. Kids in Kansas began bolting surfboards to their car tops in an effort to appear cool. 

Fads and function operate on different paradigms. Looking like a surfer is not the same thing as being a surfer. In the beginning those who rode the waves wore nothing at all. By the start of the twentieth century, surfers attempted to adapt extant surf bathing attire to their own use. From Santa Cruz to Sydney surfers fought a losing battle with the heavy woolen tank suits that were originally intended for a passive dunk at the plunge. In Hawaii "da bruddahs" cut off the tops of their woolens, forever voiding the best intentions of the Victorian moralists. 

Back in the 1930’, early surf proponents like Palos Verdes Surf Club founder, Doc Ball, fashioned their own trunks in the effort to discover a workable garment. For the most part though, conventional clothing manufacturers turned out thinly disguised versions of the ubiquitous swim trunk. 

By the sixties, surf chic was a cultural phenomenon. Carloads of guys wearing suits and wing-tipped dress shoes showed up on the sands of Malibu on research and destroy missions. The clever marketers from the garment district even tried the protective camouflage- celebrity model approach. Blatant examples of this were evident in the surf crazed 1960’s. Jantzen went with frontmen Paul Hornung of the Green Bay Packers, John Severson, the publisher of Surfer Magazine and United States Surfing Champion Corky Carroll. MacGregor used board manu Hobie Alter as a pitchman. Catalina Martin sponsored the Malibu Surfing Association, the Wind an Sea Club. Catalina went so far as to partially underwrite the Blum brothers’ movie The Fantastic Plastic Machine chronicling the emergent V- bottom short board revolution in Australia. 

A few years later, indigenous root brands came to market: Hang Ten, Birdwell Beach Britches, Golden Breed, Kanvas by Katin, Reed of Newport and Roy's Beach Cabana. By and large these products imitated the garments favored by traveling surfers that were made by small Hawaiian boutique tailors like M. Nii of Waianae, Taki of Waikiki , H. Muira and Reyn Spooner. These trunks were constructed of stiff heavy canvas and were totally restrictive to movement. The fact was surf trunks were not designed for the act of surfing. 

Ostensibly these Baggies may have been passable gear back in the stand and pose phase of the sport. Board lengths and weights dropped dramatically towards the end of the sixties. This dawn of newer directions in surfing under scored how archaic these stiff bathing suit relics actually were. Instead of riding on the waves in the old hopelessly heroic straight-line style, people were now actively traveling all over the wave’s surface in agile anarchy. Progressive moves like acceleration turning, riding inside of the barrel and flying off of the lip obviously demanded equally modern boardshorts. 

Alan Green and John Law, two surfers from down under, ripped apart some old trunks and discarded the portions that they deemed unnecessary or undesirable. Gone was the leaden canvas, the lace up front, the long stovepipe legs, the double thick seams and buttons that hurt when you paddled. Nothing of the old was left so they started from scratch. A pattern that was anatomically based was devised to move with the surfer. 

Green and Law’s innovative trunk was made from a durable, lightweight fabric that dried rapidly. Their boardshorts had short scalloped legs that didn’t bind or hang up. The styling was essentially clean. A wide waistband yielded support. They designed a snap that held and placed it so a bloke could paddle. There were no decorative add-ons. There was a wax pocket, a lay flat Velcro front closure and that was about it. 

So Green and Law put them on and went surfing. Hard at it, all day every day. People notice what works. They also pay attention to individuals who devote years to chasing a dream. Soon other riders would do anything to get one of these elusive newfangled boardshorts. This was the birth of Quiksilver, the genuine, original, functional choice of the hard core participant. 

Leading the beg, borrow and steal a pair brigade, was the foremost competitor of the decade Jeff Hakman. Personally trained by the Duke, he understood both the history of the activity and the scope of greatness. Tutored by the legendary surfboard shaper Richard Brewer he had an immediate grasp of functional design. Above all, as one of the key players in the radicalization of surfing itself, Hakman knew the future when he saw it. In Torquay, Oz for a contest, Jeff got one of those glimpses. Quiksilver boardshorts. With a little chicanery Jeff managed to abscond with some that he forgot to return to his mate, Australian pro Mark Warren. They were a perfect fit and everywhere Hakman toured people were mad to possess them. 

Back home in Hawaii, Jeff enlisted the aid of his houseguest Bob “Buzz” McKnight a surf film maker who just happened to be close to graduating from the University of Southern California with a business degree. The demand for these new boardshorts was there. The design was there. Everyone who wore them said these Quiksilver’s were the most comfortable trunks that they had ever worn. Bob, in addition to surfing everyday, was a business major. How can you fail with a combination like that, Hakman reasoned. With his usual persistence, Jeff managed to persuade Green and Law to grant Bob and himself the American license to the magic boardshort. No recounting of the annals of the sport fails to include the torrid tale of the eager to impress Hakman actually eating the serving doily off of the dinner table at the Quiet Woman restaurant much to the delight of Greenie. A great partnership had begun. 

By the mid-1970’s, a small office/warehouse/distribution center was opened in Newport Beach, California. McKnight and Hakman built a business based on word of mouth, quality, unbelievable service and their extensive personal contacts at surf shops on all three coasts of the USA. 

Growing a company that produces a never seen before product category is a difficult way to go. The partners were hard at it product testing in the water, designing at the sewing machines and selling to the surf shops. Leading converts from surfing’s new school like Danny Kwock came on board. The firm’s constant innovation in materials, high tech fabrics and cutting edge graphics helped propel Quiksilver further. Involvement in assorted extremist boarding activities lead to the creation of newer designs for these varied avocations. Novel apparel for committed Snowboarders, Skiers, Skateboarders, Wakeboarders and Windsurfers led to additional expansion. The Quiksilver program is universally recognized as the embodiment of purist improvisation and innovation. Quiksilver’s position of leadership in the international teen and young adult markets is undeniable. 

Quiksilver was instrumental in stimulating the current growth in women’s boardsports participation. The introduction of the Roxy junior swim and sportswear company in 1993 inspired major trends in the activity. Roxy was the first company to create functional, yet fashion driven clothing and equipment for both the would- be and accomplished female surfer. The unique style of Roxy’s performance-inspired design has been widely imitated throughout the fashion industry. 

Long before the bastions of mainstream news reporting began charting the company’s progress, there was an elemental approach at work within Quiksilver unique to the company. Following Quiksilver’s initial stock offering in 1986, there has been a continual interest in the company’s activities. Many of these narratives center on the organization’s notable accomplishments: the over three million dollar per year gross sales and a unique prominence in the growing US teen market, which has over one hundred billion dollars of discretionary spending power each year in the US alone. So why does CEO and chairman of the board Robert B. McKnight Jr. insist that key management repeatedly meet on field trips and indulge the pursuits of gravity before they sit down to meet? 

First and foremost Quiksilver’s products are created out of need. Whatever success they will enjoy is always secondary to that point. From Alan and John’s first pair of boardshorts through the aggressive new imagery of the Echo Beach period of the Eighties, down to anything in the line today, this is authentic performance gear. The point is that Quik stuff works so well because the people who design, make and sell it demand that it excel. This is why board meetings may be scheduled on European slopes, a ship off the coast of Java or a lake in Arizona. Quiksilver employees are a vital part of all research and development. They are the end user; everything they do is designed for them. There are no corporate marketing mission statements, trend- marketing surveys or fashion forecasts anywhere near it. Simple logic is, just create the best, most functional items imaginable and then work it. A survey of current Quiksilver employees will reveal an impressive number of former world, national, state and pro competitive title winners in surfing, sailboarding, snowboarding, wakeboarding and skateboarding. You don't find this coefficient of reality elsewhere. 

The Quiksilver style is rooted in the activity. Proof of the viability of Quiksilver's passionate approach can be found in its continued support of athletes such as six-time world professional surfing champion Kelly Slater and women’s four- time world professional surfing champion Lisa Andersen. Affiliates often take their association with the company further. Rusty Keaulana, in addition to being a three-time world longboard champion, works with disadvantaged children in the Hawaiian community. Two-time world champion Tom Carroll develops prototype equipment in Australia. Ten- time international windsurfing champion Robby Naish is involved with European operations. Legendary waterman Barry Kanaiaupuni and six-time world professional surfing champion Kelly Slater own Quiksilver Boardriders Clubs. Bruce Raymond, an Australian surfing champion, is the International Director of Marketing. Founding figure and multiple International Pro Champion Jeff Hakman still works daily in concert with Harry Hodge in France. Former United States surfing champion Willy Morris is a sales rep in California. Quiksilver also sponsors a healthy number of surf teams, snowboard teams and a diverse selection of skateboarders, sailboarders, wakeboarders and motocross riders. The company also organizes and sponsors numerous contests and events ranging in scope from premiere international events to small community based efforts that its riders and dealers may be involved with. 

The events created by Quiksilver may prove to be one of the company's most compellingl legacies. The choice of location, selection of invitees, method of judging, the style, look and promotion are all variables that are fine tuned in the making of a Quik event. A number of these projects have influenced the development of the extreme sports milieu. 

A selection of these influential events includes: The Eddie Aikau Big Wave Invitational Series at Waimea Bay; The ground-breaking 1995 Quiksilver Pro at G-Land, Indonesia, that put hardcore credibility back into professional surfing events (the best surfers in the best waves); The World Amateur Surfing Championships at Newquay England, 1986; The Quiksilver Snowboarding and Surfing Cup in Europe; The Quiksilver Roxy Pro at Sunset Beach, North Shore, Oahu; The Quiksilver Winter Classic Surf/Snow Event; The Quiksilver Mavericks Big Wave Event; The Roxy Surf Jam at Hanalei and Ventura, The Silver Edition Molokai to Oahu Paddleboard Race. These pioneering events have firmly established Quiksilver as the authentic leader in the extreme sports market. 

Another unique Quiksilver involvement is a series of innovative concept stores and shops, which have greatly improved both brand recognition and distribution standards. Quiksilver Boardriders Clubs and in- store shops, Quiksvilles and Roxyvilles, have become key retail models around the world. Presently, there are one hundred and twenty four Quiksilver Boardriders Clubs globally including twenty in the United States. Trend setting in both their concept and execution, they are definitive presentations of the Quiksilver ethic. Flagship stores in Paris, London and New York are often mentioned by the fashion and business press as examples of truly entertaining retail concepts. 

Today, Quiksilver offers a diverse line of products under its umbrella including a complete clothing collection, accessories, eyewear, watches, and wetsuits. A similar offering for boys ages 8-14 years old, 4-7 years old and toddlers. The Winter Sports division is emerging with snowboarding apparel and hard goods designed for high performance enthusiasts. To further expand the division, in 1997, Quiksilver acquired Mervin, a snowboard manufacturing company that makes Gnu and Lib Tech snowboards and Bent Metal step in bindings. Quiksilver Silver Edition is a line of clothing targeting the now 30-50 year old waterman. Girl’s lines including Roxy, Raisins, Radio Fiji, and Leilani swimwear are stronger than ever. 

Quiksilver has become far more than just a fashion apparel company. It is a company with deep roots in the history of the demanding outdoor sports lifestyle. Quiksilver, now a truly global brand, remains a pioneering force in the most original of all sports: surfing. 

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Versace

Founded in 1978, Versace is one of the world's leading international fashion houses. The Italian parent company of the Versace Group, Gianni Versace S.p.A., designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group. These brands include: Versace, Versus, Versace Jeans Couture, Versace Classic V2, Versace Sport, Versace Intensive, Versace Young and Palazzo Versace. 

Versace's Style Department employs an exceptional group of designers and stylists who work in teams specifically dedicated to each individual line. All of these teams operate under the close supervision and guidance of Creative Director, Donatella Versace. 

To ensure the highest quality, all Versace products are crafted by carefully selected manufacturers. Versace collections are distributed through a network of 240 exclusive boutiques, over 150 dedicated spaces in major department stores and duty-free areas, as well as a number of selective multi-brand boutiques in 60 countries. 

The Versace Group directly employs 1,500 people and provides indirect labor for an additional 5,000 worldwide. 

With a solid international presence, the Versace Group boasted sales in excess of 822 billion lira and net earnings of 18 billion lira in the 1999 fiscal year. 

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